AI, put to work.For owner-operated businesses, $1M–$15M, where it all still routes through you.
16Fold puts AI workers on the work around the clock — drafting replies, tracking spend, flagging what's not working — wired straight into Meta, Google, GBP, and GA4. Then it waits for your yes.
The call is 20 minutes, live, on your real business — no slides. Not ready? The assessment is free and takes two.
$192,257 in ad spend already audited. See the receipts →
Approvals
moves your agents want to make, waiting on your call
SilverLeaf (meta) — $356 over 14d, 0 conversions
moneyspend-with-no-result rule of $50
Reply to new website lead — drafted
decisionin your voice · waiting on your yes
Facebook caption — waiting on your yes
decisionAsk · review queue · in your voice
Wired to Meta · Google · GBP · GA4 — synced weekly
Your CRM stores leads. Your inbox stores conversations. Your project system stores tasks. But someone still has to notice what happened, decide what comes next, and move the work forward.
16Fold becomes the coordination layer between your systems, your team, and your decisions.
The 16Fold layer
16FOLD
coordinates every campaign, drafts every post and reply
You
YES / NO
decisions & exceptions only
Why 16Fold exists
I was drowning in the same things you are. Ad data spread across accounts. Messages in five places. Spreadsheets wired to Zapier wired to a chatbot — and still no straight answer to the questions that matter: where did this lead come from, what did it cost, and did it turn into money?
So we built the system that answers them — and then put it to work on everything else. It audits our ad accounts. It traces leads to sales. It drafts our emails, produces our creative, checks our SEO. I talk to it from my phone, by voice, from anywhere.
It's not AI slop — because of everything that's been built behind it.
— Robert Crabtree, founder · Crabtree Marketing
The platform
Receives the relevant information from the systems already running the business.
Applies your services, pricing, voice, policies, customers, and previous decisions.
Hermes routes each assignment to the right specialists with the context they need.
Specialists research, analyze, draft, organize, review, and prepare the next action.
Approval rules control what can proceed. Decisions become context for future work.
Your yesThe largest demo on the page
A new inquiry arrives from the website.
16Fold retrieves the contact, service interest, prior interactions, and your standards.
Scout examines the company, opportunity, and fit.
16Fold drafts the reply and the right follow-up, holding your pricing and voice standards. Nothing sends without your yes.
Scalpel checks accuracy, voice, and offer boundaries.
Hermes summarizes what happened and what needs your call.
You see the work, the evidence, and the rules applied — then decide.
Sent, scheduled, recorded. The outcome becomes context for next time.
Reply to Dana K. — quote follow-up
decision requiredAlso: watch a month of ad data become a decision.
Pull every account → Trace lead → source → cost → Flag the waste → Distill one recommendation → You approve the shift
Also: watch Knock turn a prospect list into an outreach queue. KNOCK
You launch a prospecting run → Knock scrapes and qualifies prospects → A list is built and scored → Cold outreach is drafted in your voice → Knock watches the inbox for replies
The specialists
Hermes coordinates the workforce. You don't manage a queue of separate conversations — you set the standard once, and Hermes returns the work that requires your judgment.
Fig. 09 — The Board of Directors
When the work matters, it faces the Board before it reaches your phone — and every verdict is on file.
Operating memory
When meaningful work changes direction, 16Fold records what was decided, why, and what remains open. The next workflow begins with that context instead of a blank prompt.
Human control
Approval levels determine what the system may prepare, recommend, schedule, or complete. Important outbound actions remain visible and governed.
Your side of the system
Talk to your workforce from the 16Fold app — type it, or use the Ask mic. Ask for a quarter of ad data from the truck — the distilled answer is waiting before you park. Approve the work from wherever it found you — any hour, any time zone.
“What's waiting on my yes?”
Ask mic · 7:12 AMFacebook caption in the review queue. SilverLeaf still spending with no conversions.
reviewBefore
Sales ──────┐ Marketing ──┤ Operations ─┤ Projects ───┼── YOU Customers ──┘
With 16Fold
Sales ──────┐ Marketing ──┤ Operations ─┤ Projects ───┼── 16FOLD ── decisions ── YOU Customers ──┘
16Fold doesn't remove human judgment. It stops spending human judgment on coordination the system can handle.
The receipts
Nine months of development, measured from the system's own records — across our own agency and real client work. See exactly how each number was counted.
$192,257
ad spend audited for a client engagement
79,732
agent coordination records in 10 weeks — the workforce talking to itself so you don't have to
$4,896
Anthropic API spend building the system — before subscriptions and every other tool
2,000+ hrs
of the founder's own time over 9 months, logged before it was offered for sale
21,191
searchable knowledge chunks — the company brain
5,404
creative and media files produced or processed
Assess
AI Readiness Assessment: how work moves today, where it stalls, what data exists, which deployments pay off first.
Deploy
Connect the systems, configure company context, define approvals, implement the first workflows.
Prove
Measure cycle time, completed work, review time, quality, and business outcomes.
Expand
New workflows are added only after the initial deployment demonstrates value.
Fig. 10 — House Rules · Security by design
It runs your business — so isolation, access, and approval aren't afterthoughts. Three rules the house is built on.
Security model
Isolation · your keys · human approval on every send
Not a marketing checklist — the architecture that keeps your business yours.
Rule 01
Rule 02
Rule 03
How we prove it
We don't hold formal security certifications yet, and we won't claim a badge we haven't earned. What we have is the architecture above — isolation, your keys, approval gates — and we'll show you exactly how it works on the demo.
Running a team? One seat per person, each with its own Company Brain. 16Fold for teams →
Pricing
Final scope depends on the systems connected, workflows deployed, volume, governance requirements, and custom development.
$799 /mo+
Early-adopter pricing — it will increase as the platform matures.
Scoped
Not ready to talk yet
A few ways to get something useful out of us before you ever get on a call.
Bring us one recurring process, bottleneck, or missed opportunity. We'll map how the work moves today and show you what an initial deployment would require.
Real operation. Real workflow. No generic presentation.